Sasha Tseng
Industrial Design & Brand Experience
With over a decade in Industrial Design, I've worked in various environments —from design agencies like LUNAR to corporations like Hewlett Packard and BenQ, as well as startups like NIO and Nooie. In my last five years at Nooie, I had the chance to lead a talented design team covering Industrial Design, Brand Design, Packaging, and UX/UI. We collaborated closely with production and marketing, turning concepts into real products and establishing an elegant brand in the Smart Home realm. My design approach revolves around storytelling from the brand and user experience, I focus on crafting a cohesive design language through form and CMF, ensuring a harmonious blend of aesthetics and functionality.
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2022 IDA Gold, Nooie Pro Cam
2022 IDA Bronze, Nooie Robot Vacuum
2022 CMF Design Award China, Nooie Pet Feeder
2022 Red Dot Design Award, Nooie Pro Cam
2021 Red Dot Design Award, Nooie Doorbell Cam
2020 CMF Design Award China, Nooie Doorbell Cam
2019 IDEA, Nooie 360 Cam
2019 European Design Award, Nooie 360 Cam
2017 IF Design Award, Instyler Styling Iron
2016 IF Design Award, ZEBOT Tubbot Vacuum Robot
2014 Red Dot Design Award, HP Display ENVY 24
2013 IF Design Award, HP Spectre One All -in-One computer
2012 IDEA Design Award Silver, HP Omni 27 All -in-One computer
2008 Sound innovation by designboom, Shortlisted entries, Reach in Air
2006 IF Design Award, BenQ Mobile M580
2005 G-mark Design Award, BenQ Mobile M580
2004 New era of Gourmet cooking Tsan Kuen, Silver, Toast Messenger
2004 Lite-on Design Awards, Excellent work, Luckiness with u
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2018 Apr - 2023 Feb: Nooie / Co-founder, Chief Design Officer
2017 Jan - 2018 Mar: NIO USA, Creative Lead Industrial Design
2014 Jul- Now: Sashapure studio, Design Consultant
2015 May -2015 Dec: ZEBOT Home Tech, Creative Director
2012-2014: Senior Lecturer, ID class, California College of the Arts
2012 Nov- 2014 Jul : Hewlett Packard, Senior Industrial Designer
2007 Jul - 2012 Oct: LUNAR, Senior Industrial Designer
2004 Jul - 2007 Mar: BenQ Siemens, Industrial Designer
2001 - 2004: Apogee Design, Industrial Designer
2003 Summer: Philips Design Taipei, Intern
